Talk to your ideal audience. What do they need help with? What’s a problem they are facing? How will this freebie solve their problems and lead them down the right path?

Remember to not just tell them what it is, but what it will do for them. You’re going to hook them in a lot easier if they understand what they will gain as a result.

Reel them in with a bit more information about what’s inside or included in your freebie.

Tell them why you made it and how it’s improved your own business or life. People love knowing that what they are going to download – even a freebie – will do for them or how it will solve a problem.